The Braff Group

Problem:
Create a unique-looking brochure that will help a new merger & acquisition company specializing in the home health care industry stand out from other financial companies.

Solution:
We designed a horizontal format brochure using natural landscape pictures rather than financial images to illustrate The Braff Group's philosophy and services. When placed in the folder we also designed, the brochure stands vertically with the message "On Your Side" showing above the folder pocket.

Thermo Systems, L.L.C.
designs, manufactures, and installs turnkey industrial automation systems for a variety of applications. With over 20 years of controls engineering experience, they are a leader in the design and installation of mission critical control systems.

Problem:
Design a corporate capabilities folder and case studies using images to convey the various areas of business and services offered by this industrial automation firm.

Solution:
We created a multi-image attention-grabbing cover visual using royalty-free photos. The folder inside spread has a "blueprint" image background which fads out behind the copy. Images include a royalty-free photo, a screen capture from a graphics program used by the client, and a photo of a custom control panel, which we photographed.

We then created a template for the case studies using a portion of the folder cover graphic as well as CAD drawings and images from the client's graphics program.

Thermo Systems supplied all the copy which we edited.

Stuart Bran Advertising also designed Thermo Systems' Web site: www.thermosystems.com

IMPATH Information Services
formerly Medical Registry Services Inc.

Problem:
We designed a 6-page corporate capabilities brochure in 1996 for this company that makes software for a very specialized market – cancer registry. This past year, we were asked to re-design the brochure and other collateral pieces to tell a more detailed story.

Solution:
The new 8-page brochure uses multiple photos of medical facilities and procedures, office environments, and graphic images of computers, in addition to charts and screen grabs from the software program, to convey a more detailed message in an eye-appealing format.

Elements of the brochure were also used to create a product sheet, advertising, poster and tradeshow graphics.

The design also became the foundation for their new Web site: www.medregistry.com which we completely re-designed. We also maintain and upgrade the site.

US Open – US Tennis Association

Problem:
Graytor Printing, in Lyndhurst, NJ, asked us to design the 1999 US Open Ticket Subscribers Guide and Box Packaging for their client, the US Tennis Association. We were not allowed to use any official US Open photos because they would require celebrity players' and corporate sponsors' approvals.

Solution:
We created a 16-page brochure using generic royalty-free photos to add both drama and color to the pages.

The outer box and inner ticket boxes, which were printed in one color, used bold icon graphics of the US Open logo and tennis racquets.

HMB Sales Inc.

Problem:
Design a new catalog for this sweater manufacturer. Shoot new sweaters and models and pick up some existing photos.

Solution:
We created a 20-page catalog, handling everything from concept through printing,including design, casting of models, photo shoot with a New York photographer, styling, set direction, all computer retouching, coordinating printing from handing off of final discs to printer to approving proofs for final print run.

Click here to view our portfolio of
ads, direct mail packages, logos, and web design.

To see even more, or to discuss your communications needs,
call us at 201-760-8807, or e-mail us at sbran@branadv.com.
We'll be happy to arrange a brief get-acquainted meeting.
We'll even bring the bran muffins!

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